Crafting a Unique Brand Identity for fillir

We partnered with fillir to bring their brand vision to life, creating a distinctive identity that resonates with their audience.

Project Summary
We developed a unique brand identity for fillir, including a custom logo, typography, and color palette. Our design approach focused on creating a clean, modern aesthetic that reflects fillir's innovative spirit and appeals to its audience. 

The resulting visual identity captures fillir's professionalism and energy, laying a strong foundation for brand recognition and consistency across all platforms.
Project Details
Role :
Strategy & Design Lead
Duration :
February - May 2022 
Website :
https://www.fillir.com
Tools :
Figma, Illustration

Project

The project aimed to establish a distinctive brand identity for fillir, a premier med spa specializing in non-invasive aesthetic treatments. By crafting a unique logo, typography, and color palette, we sought to reflect fillir's modern, minimalist approach to beauty and wellness. 

This visual identity was designed to resonate with clients seeking advanced aesthetic procedures, ensuring consistency across all platforms and enhancing brand recognition in the competitive beauty industry.

Solution

Based on comprehensive research into the beauty and med spa industry, we crafted a brand direction for fillir that emphasized modern elegance and accessibility to align with industry trends. Our solution centered around a minimalist yet impactful logo, sleek typography, and a refined color palette, positioning fillir as a premier destination for non-invasive aesthetic treatments. Focusing on these elements highlighted fillir’s commitment to advanced, non-surgical solutions, creating a brand that stands out in an increasingly competitive market.

Today, fillir has grown to become a nationally recognized brand, with popularity that spans multiple locations. This cohesive visual identity resonates with clients across the U.S., reinforcing fillir's reputation as a trusted leader in high-quality aesthetic treatments. The brand’s strong visual presence continues to attract a broad audience, solidifying fillir’s standing as a go-to in the beauty and wellness industry.

About fillir

Fillir is a boutique-style destination for aesthetic treatments. As a premier physician-led practice, we strive to provide a welcoming and accessible experience for all individuals seeking injectables. With a strong commitment to our craft, we prioritize pricing transparency and employ highly skilled injectors who stay up-to-date with the latest techniques to ensure safety and deliver outstanding results.

Visit them here: https://www.fillir.com
Award-winning Med Spa
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