Brushstrokes & Branding: Kathryn Adele Schumacher Artist
Branding, Website, & Social Media Strategy for a Multifaceted Florida Artist.
Project Summary
Kathryn Adele Schumacher is a Florida-based mixed-media artist celebrated for her abstract and floral collages. Her work blends vibrant textures and organic forms, reflecting her passion for storytelling through layered materials.
With features in prestigious Florida exhibitions and galleries, Kathryn sought to unify her brand identity, elevate her online presence, and grow her audience through a cohesive digital strategy.
Kathryn’s existing brand lacked visual consistency, and her website struggled to showcase her diverse portfolio and nonprofit collaborations.
Social media engagement was sporadic, with no strategic focus to highlight the intricate details of her handcrafted collages.
She needed a bold, modern brand identity mirroring her artistic versatility. An e-commerce website to display her work, bio, awards, and nonprofit initiatives. A social media strategy to amplify her reach on Instagram and Facebook.
Solution
Brand Identity: Abstract Meets Organic Collaborating closely with Kathryn, we crafted a logo and brand palette inspired by her mixed-media approach. The logo combines fluid brushstrokes (representing her abstract style) with geometric shapes (symbolizing structure), reflecting her duality as an artist.
E-Commerce Website: A Digital Gallery We built a responsive website focused on integrated e-commerce for original pieces and prints, with a clean, user-friendly interface.
Portfolio Showcase: High-resolution galleries of her collages, categorized by theme (abstract, floral).
Storytelling: A detailed bio, awards, and blog highlighting her creative process and nonprofit partnerships.
Social Media Strategy: Zooming Into Artistry We developed a content calendar emphasizing detail-driven posts with close-up shots of collage textures, reels demonstrating her technique, and behind-the-scenes studio moments.
“The new brand and website finally feel like me—bold, layered, and full of life. The social posts have connected me with collectors who appreciate the stories behind each piece.”
— Kathryn Adele Schumacher
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